The Marketing concentration within the BS in Business Administration empowers students to understand consumer behavior, design impactful campaigns, and lead digital marketing strategies in a global context. Students learn to combine creativity with analytics to drive business growth and brand engagement across diverse industries.

Key Courses

• Principles of Marketing
• Consumer Behavior and Market Insights
• Digital Marketing Strategy
• Global Branding and Communication

Career Paths:

Graduates pursue roles in brand management, digital marketing, advertising, and market research for multinational corporations, startups, and NGOs