Marketing

Global MBA

Marketing Concentration

Lead with Strategy. Inspire with Innovation.

The Marketing concentration within the BS in Business Administration empowers students to understand consumer behavior, design impactful campaigns, and lead digital marketing strategies in a global context. Students learn to combine creativity with analytics to drive business growth and brand engagement across diverse industries.

At the American University of Greece (AUG) Global Campus, our Marketing concentrations within the Bachelor of Science (BS) in Business Administration program offers a comprehensive and flexible learning experience designed to prepare you for success in today’s fast-paced, digital-first marketing landscape. Whether you’re looking to enhance your skills, shift careers, or gain the credentials to excel in the marketing field, this program provides you with the tools and knowledge to thrive.

Program Highlights

Total Credits: 121 (U.S. Credit System)

Program Length: 4 years

Learning Format: 100% online, asynchronous

The program is delivered over a period of 3 terms in each year (Fall, Spring, Summer) and consists of 40 courses (each course equals 3 U.S. credits) and (1) course of with one (1) credit. At total of 41 courses is completed within 3 years for full-time students, as shown below:

 
  Credits Courses
Liberal Education Courses 30 10
Business Core Courses 42 14
Business Elective Courses 12 4
Concentration Courses 12 4
Experiential Learning Courses 18 6
Capstone 6 2
Career Planning 1 1
Total 121 41
 

The AUG Global Campus Marketing concentration includes unique features:

1. Comprehensive Curriculum for Modern Marketers

Our curriculum covers all aspects of marketing, from traditional strategies to the latest digital marketing trends. Courses such as Digital Marketing, Brand Management, and Social Media Strategy prepare you to navigate the complexities of modern marketing. You will learn to create, manage, and evaluate successful marketing campaigns for diverse industries.

2. Hands-On Experience through Real-World Projects

Gain practical experience in the field with internships, consulting projects, and a Capstone Project that applies your knowledge to real-world marketing challenges. This hands-on approach ensures you graduate with the skills needed to excel in the marketing industry and immediately contribute to potential employers.

3. Focus on Digital Marketing

In an era where digital marketing is the key to success, our program places a strong emphasis on online platforms, SEO, content marketing, data analysis, and consumer behavior. Gain expertise in SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, and marketing analytics, positioning you for top-tier roles in the digital space.

4. Global Perspective on Marketing

Our BS in Marketing program offers courses that explore global marketing strategies and cross-cultural consumer behavior. Learn how to develop and execute marketing campaigns across borders, preparing you for international business roles and opportunities in global markets.

5. Flexible, Online Learning for Busy Professionals

Study from anywhere in the world with our 100% online, asynchronous format. Whether you are working full-time, running your own business, or have other commitments, our flexible schedule allows you to earn your degree while maintaining a balanced life.

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Key Courses

Business to Business Marketing (MK 3155)  
*This course in the inaugural year will be offered by Acadeum as “Business to Business Marketing (MKT 410)” 
 
Markets aren't just made of consumers; they’re also made of businesses. Discover how organizations market products and services to other companies, navigating unique customer needs, relationships, and buying behaviors in B2B contexts. 
 
Consumer Behavior (MK 3159)  
Why do people buy what they buy? Explore the psychological, social, and emotional forces that shape consumer behavior — and how marketers can leverage these insights to design better strategies. 
 
Marketing Creativity and Innovation (MK 4242)   
Creativity is your competitive edge. Learn to generate big ideas, craft compelling marketing messages, design breakthrough campaigns, and innovate product development to stay ahead of consumer expectations. 
 
Applied Marketing Management & Metrics  
The Applied Marketing Management & Metrics course provides a practical understanding of the marketing planning process and how to evaluate marketing decisions using relevant metrics. It focuses on developing skills to measure the effectiveness of various marketing activities. The course utilizes a computer simulation game to enhance students' analytical and teamwork skills in a competitive environment.  
 
Digital and Social Media Marketing (MK 4104)  
*This course in the inaugural year will be offered by Rize as “Social Media Marketing, Brand Awareness, and Engagement (DMARK IV)” 
 
The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do that. 
 
Sales Leadership (offered through Rize) (PS III) 
Effective sales leadership requires a mastery of the “hard” analytical skills as well as the “soft” skills for effective management and coaching. This course will explore key sales and management concepts and give you the opportunity to put them into practice. By the end of this course, you will be able to coach salespeople and excel as a sales leader. 
 
Retail Business Strategy (MK 4148)  
Retail is more than selling — it’s strategic. Understand how retailers build competitive advantage through branding, location planning, merchandising, and customer experience to create thriving, value-driven businesses. 
 
Integrated Marketing Communication Campaigns  
*This course in the inaugural year will be offered by Acadeum as “Marketing Research (MKT410)” 
Marketing research as a tool for decision-making and problem-solving in marketing. The research process. Research design and methodology, design samples, data collection, analysis and interpretation of data in specific marketing applications 

 

Career Paths

The marketing landscape has evolved, and professionals with expertise in digital marketing, data analytics, and consumer behavior are in high demand. Below are some of the top career opportunities you can pursue after earning your BS in Marketing from AUG Global Campus:
  • Digital Marketing Specialist
  • Brand Manager
  • Marketing Analyst/Researcher
  • Social Media Manager
  • Marketing Consultant
Why Choose a Career in Marketing?
Marketing is one of the most versatile and rewarding industries to work in. With the rise of digital platforms and technologies, the need for skilled marketing professionals has never been greater. Here’s why a career in marketing is a great choice:
  • High Demand: Marketing professionals are in demand across virtually every industry, from tech startups to large multinational corporations.
  • Dynamic and Evolving Field: The marketing landscape is constantly changing, offering exciting challenges and opportunities for growth and innovation.
  • Lucrative Salaries: Careers in marketing often come with competitive salaries and excellent benefits, particularly as you gain experience and expertise.
  • Creative and Analytical Balance: Marketing offers the unique opportunity to combine creativity with data analysis, making it a satisfying career for both creative thinkers and analytical minds.
Marketing Career Paths to Explore
A degree in marketing from AUG Global Campus opens doors to various industries and roles. Here are some of the top sectors that employ marketing professionals:
  • E-commerce and Retail
  • Advertising Agencies
  • Technology and Startups
  • Consumer Goods
  • Healthcare and Pharmaceuticals
  • Nonprofits and NGOs
  • Financial Services
  • Entertainment and Media