BS in Business Administration

The Bachelor of Science (BS) in Business Administration at the American University of Greece (AUG) Global Campus provides students with a comprehensive foundation in core business disciplines while fostering leadership, analytical, and strategic decision-making skills essential for success in today’s evolving business landscape.

This fully online program equips students with knowledge across key areas such as management, finance, marketing, operations, and organizational behavior. In addition to the core curriculum, students have the opportunity to tailor their academic experience by selecting a concentration in one of the following areas: International Business, Marketing, Entrepreneurship, Finance, or Business Analytics. These concentrations allow students to deepen their expertise in a specific field aligned with their career goals.

With a strong emphasis on real-world application, critical thinking, and professional readiness, the program prepares graduates to thrive in diverse business environments or pursue advanced studies.

Distinctive Features of the BS in Business Administration Program:

Global Focus: Courses are designed with an international perspective, preparing students to work across borders and cultures.
Practical Experience: Internship and consulting opportunities provide real-world exposure, enabling students to apply theoretical concepts in professional environments.
Strategic Skill Development: Emphasis on analytical thinking, problem-solving, and strategic decision-making equips graduates with tools to lead in complex business settings.
Customized Learning Paths through Concentrations: The program’s flexible curriculum structure empowers students to align their education with personal interests and professional aspirations by choosing a concentration in a high-demand area of business.
Flexibility and Online Learning: The fully online format allows students to balance their studies with personal and professional commitments, with access to interactive learning resources and faculty support.

This combination of strong academic rigor, practical experience, customizable curriculum, and global perspective ensures that graduates are well-prepared to succeed in diverse business environments or pursue advanced degrees.

Welcome to the BS in Business Administration at The AUG Global Campus. In a world defined by global competition, rapid technological change, and economic complexity, business leaders must be adaptable, strategic, and well-rounded.

This fully online degree empowers students with a deep understanding of core business functions—finance, marketing, management, operations—while also cultivating analytical thinking, ethical leadership, and global awareness. Our program is designed to equip learners with the tools and confidence to thrive in any professional setting, from startups to multinational corporations.

Whether you’re beginning your academic journey or returning to education to advance your career, this program offers a flexible, accessible, and internationally recognized pathway to success.

Dr. Angeliki Papasava
Program Director, BS in Business Administration
The American University of Greece Global Campus

This 121-credit program is designed for flexibility and efficiency, typically completed over three years. The curriculum includes liberal education, business core, experiential learning, and capstone courses, supported by optional concentrations and business electives. Each course is delivered asynchronously over 13 weeks, combining 39 hours of active learning and regular assessments. Weekly engagement includes media resources, academic readings, discussion, and self-paced assignments.

Technology Requirements:

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Graduates of the BS in Business Administration will be able to:

Apply core business theories across disciplines like accounting, marketing, finance, and management.
Solve business problems using critical thinking and data analysis.
Communicate effectively in written and oral formats for professional audiences.
Employ ethical decision-making frameworks in business practice.
Collaborate effectively in digital environments and multicultural teams.
Demonstrate proficiency in business software and analytical tools.
Evaluate global economic and political factors influencing business decisions.
Integrate knowledge across disciplines in experiential and capstone projects.

Paying for Your Bachelor of Science in Marketing at the American University of Greece Global Campus

The American University of Greece Global Campus (AUGGC) is proudly accredited by the New England Commission of Higher Education (NECHE) and authorized by the Massachusetts Board of Higher Education. As an international institution from a financial aid perspective, AUGGC students are not eligible for U.S. federal financial aid. However, we are committed to making high-quality, globally recognized education accessible and affordable.

Our base tuition is highly competitive by North American standards, and we encourage students to explore a variety of funding options, including private loans, employer tuition benefits, and other financial resources.

Our admissions team is available to discuss payment plans and help you identify the best options for making your education at AUGGC a reality.

Bachelor of Science in Marketing Full Degree Cost: $47,190*

*Please note that base tuition does not include technology and graduation fees. AUGGC reserves the right to adjust pricing as needed.
While tuition is listed in USD, students may pay in their local currency at the prevailing exchange rate through standard credit card payments.

Scholarship and discount opportunities are available.

EU residents automatically receive a 25% tuition reduction, which can be combined with Alumni and Study Abroad Ambassador Discounts.
North American and other non-EU residents may qualify for merit-based scholarships of up to 20%, which can also be combined with the Alumni and Study Abroad Ambassador Discounts.

See here for more information: Paying for Your Education.

Ask about our special Global Alumni Scholarship of 25% if you complete your application by August 18, 2025.

This program is ideal for:

Aspiring business professionals and entrepreneurs
Career changers seeking foundational business knowledge
Adult learners balancing work and education
Students interested in international business, innovation, and leadership
Transfer students with prior academic credit
Those seeking a globally accredited, career-relevant online business degree
Students are diverse, globally minded, and driven by a desire to lead, innovate, and impact industries ranging from finance and marketing to technology and international commerce.

Graduates of the BS in Business Administration program are prepared for versatile roles in global markets, including:

Marketing Analyst
Financial Analyst
Business Consultant
Operations Manager
Sales Executive
Digital Marketing Strategist
International Trade Specialist
Project Manager
Entrepreneur / Startup Founder
Business Development Manager

Estimated Salary Ranges (U.S. market averages):

Entry-Level Analyst: $55,000–$70,000
Marketing or Sales Manager: $65,000–$90,000
Financial Analyst: $60,000–$85,000
Operations Manager: $70,000–$100,000
Entrepreneurs: Highly variable depending on venture success

The American University of Greece Global Campus (AUGGC) is proudly accredited by the New England Commission of Higher Education (NECHE) and authorized by the Massachusetts Board of Higher Education. As an international institution from a financial aid perspective, AUGGC students are not eligible for U.S. federal financial aid. However, we are committed to making high-quality, globally recognized education accessible and affordable.

Our base tuition is highly competitive by North American standards, and we encourage students to explore a variety of funding options, including private loans, employer tuition benefits, and other financial resources.

Our admissions team is available to discuss payment plans and help you identify the best options for making your education at AUGGC a reality.

Admissions Requirements for Bachelor’s Degree seeking students:

At the American University of Greece Global Campus, we consider a student’s lived experience. The admissions requirements below are guidelines.

FIRST-YEAR STUDENTS

Students who are currently in high school, students who have not attended college after high school graduation, or students with less than 15 college credit hours are considered First-Year Students.

The following documents are needed for admissions:

Completed Online Application Form
A 500-word personal statement within the online application
Official High School Transcripts and High School Leaving Certificate. The standard minimum average grade entry requirement is 2.5/4.0 in a US-style school, 24 and above in the International Baccalaureate or the equivalent of any other educational grading system. Applicants who have completed high school at a US-based accredited institution must have a cumulative index (CI) or overall Grade Point Average (GPA) of 2.75 or above.
- Applicants whose grades are between 2.40 and 2.75 in US grading scale, or equivalent, may be admitted to the College on a provisional basis.
High School Diploma / GED
- All first-year students must have a secondary school completion credential; or have the recognized equivalent of a secondary school completion credential.
One academic letter of recommendation
English Proficiency Requirement for Admission: The American University of Greece (AUG) Global Campus delivers all programs in English. To ensure student success in an online learning environment, applicants whose primary language is not English must demonstrate English proficiency through previous education in English or standardized English-language tests.
Identification in the form of: Birth Certificate or Passport (to determine scholarship level where applicable)

Note: American University of Greece Global Campus is not eligible for the United States of America Federal Aid.

TRANSFER STUDENTS

Students are considered Transfer Students if they have 15 or more credits from an accredited college. Transfer students are held to the same application requirements as other applicants, with the exception of test scores, and high school transcripts. Should you have fewer than 45 US college/university credits, we do require official final high school transcripts and may request SAT or ACT scores.

The following documents are needed for admissions:

Completed Online Application Form
A 500-word personal statement within the online application
Official College/University Transcripts
Transfer students who have completed courses at an accredited non-US based post-secondary institution must have a cumulative index (CI) or overall Grade Point Average (GPA) of 2.5 or above. Transfer students who have completed courses at an accredited US post-secondary institution must have a cumulative index (CI) or overall Grade Point Average (GPA) of 2.75 or above.
Letter of recommendation
English Proficiency Requirement for Admission: The American University of Greece (AUG) Global Campus delivers all programs in English. To ensure student success in an online learning environment, applicants whose primary language is not English must demonstrate English proficiency through previous education in English or standardized English-language tests.
Identification in the form of: Birth Certificate or Passport (to determine scholarship level where applicable)

Note: American University of Greece Global Campus is not eligible for the United States of America Federal Aid.

AUG - Official website