At the American University of Greece (AUG) Global Campus, our Bachelor of Science (BS) in Marketing program offers a comprehensive and flexible learning experience designed to prepare you for success in today’s fast-paced, digital-first marketing landscape. Whether you’re looking to enhance your skills, shift careers, or gain the credentials to excel in the marketing field, this program provides you with the tools and knowledge to thrive.

The AUG Global Campus BS in Marketing program's unique features include
 

1. Comprehensive Curriculum for Modern Marketers
Our curriculum covers all aspects of marketing, from traditional strategies to the latest digital marketing trends. Courses such as Digital Marketing, Brand Management, and Social Media Strategy prepare you to navigate the complexities of modern marketing. You will learn to create, manage, and evaluate successful marketing campaigns for diverse industries.

2. Hands-On Experience through Real-World Projects
Gain practical experience in the field with internships, consulting projects, and a Capstone Project that applies your knowledge to real-world marketing challenges. This hands-on approach ensures you graduate with the skills needed to excel in the marketing industry and immediately contribute to potential employers.

3. Focus on Digital Marketing
In an era where digital marketing is the key to success, our program places a strong emphasis on online platforms, SEO, content marketing, data analysis, and consumer behavior. Gain expertise in SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, and marketing analytics, positioning you for top-tier roles in the digital space.

4. Global Perspective on Marketing
Our BS in Marketing program offers courses that explore global marketing strategies and cross-cultural consumer behavior. Learn how to develop and execute marketing campaigns across borders, preparing you for international business roles and opportunities in global markets.

5. Flexible, Online Learning for Busy Professionals
Study from anywhere in the world with our 100% online, asynchronous format. Whether you are working full-time, running your own business, or have other commitments, our flexible schedule allows you to earn your degree while maintaining a balanced life.

Ready to Begin Your Marketing Career?
 

Start your journey toward becoming a marketing leader today. Apply to the BS in Marketing program at AUG Global Campus and join a community of passionate learners and future professionals.

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The Bachelor of Science (BS) in Marketing program at AUG Global Campus is designed to equip you with a robust foundation in marketing, with a focus on the skills and knowledge needed to succeed in today’s digital-first economy. Our flexible online program offers a detailed curriculum that combines core business principles, specialized marketing courses, and hands-on learning experiences to ensure you graduate with the expertise to excel in the marketing industry.

Program Overview

The BS in Marketing program provides students with a comprehensive understanding of both traditional and digital marketing strategies. With an emphasis on real-world applications and global marketing trends, this program prepares graduates for successful careers in diverse fields such as digital marketing, brand management, market research, and more.

• Total Credits: 121 (U.S. Credit System)
• Program Length: Flexible (Complete in as few as 3 years)
• Learning Format: 100% online, asynchronous

Core Courses

The BS in Marketing program begins with essential business courses that lay the groundwork for a successful marketing career. These core courses cover foundational topics like accounting, management, business ethics, and strategic decision-making.

Core Business Courses (36-42 Credits)

• Introduction to Business
  Explore key business concepts, including organizational structure, management, marketing, and accounting.
• Principles of Management
  Learn the fundamentals of management, leadership, and organizational behavior to lead marketing teams effectively.
• Business Communication
  Develop strong written and verbal communication skills essential for crafting marketing messages and strategies.
• Principles of Marketing
  Understand the core marketing functions, including market research, product development, pricing, distribution, and promotion.
• Managerial Accounting
  Gain insight into financial data and learn how to interpret accounting information to make strategic marketing decisions.
• Business Law
  Understand the legal environment in which businesses operate, focusing on contracts, intellectual property, and marketing-related regulations.
• Strategic Management
  Learn how to develop and implement business strategies that integrate marketing and other business functions.

Specialized Marketing Courses

The BS in Marketing program also includes advanced marketing courses that focus on digital marketing, consumer behavior, brand management, and more. These specialized courses allow you to develop the expertise needed to succeed in a rapidly changing marketing environment.

Specialized Marketing Courses (18-24 Credits)

• Digital Marketing
  Master digital marketing tools and strategies, including search engine optimization (SEO), email marketing, content marketing, and paid media strategies.
• Social Media Marketing
  Learn how to leverage social media platforms to build brand awareness, engage consumers, and drive traffic.
• Brand Management
  Discover how to build, develop, and sustain strong brands by focusing on brand equity, positioning, and differentiation.
• Consumer Behavior
  Gain an in-depth understanding of how consumers make purchasing decisions and how to apply this knowledge to create effective marketing campaigns.
• Marketing Research
  Learn the methods and techniques used to collect and analyze marketing data to inform decision-making and strategy development.
• International Marketing
  Study global marketing strategies, with an emphasis on cultural differences, international market research, and global branding.
• Marketing Analytics
  Learn how to measure and interpret marketing data to optimize marketing efforts and ensure the success of campaigns.

Experiential Learning

In addition to coursework, students are required to complete experiential learning opportunities, which may include internships, business consulting projects, and a Capstone Project. These experiences allow students to apply their marketing knowledge in real-world settings, develop practical skills, and build their professional portfolios.

Experiential Learning Opportunities (15-18 Credits)

• Internships
  Gain hands-on marketing experience in a professional setting. Internships provide opportunities to apply marketing theories and strategies in a real-world context.
• Consulting Projects
  Work with businesses to solve marketing challenges, gaining practical experience while helping organizations enhance their marketing efforts.
• Capstone Project
  The Capstone Project is a culminating experience that requires students to apply everything they have learned in the program to a marketing challenge. Students will research, plan, and execute a comprehensive marketing strategy.

Electives

To further tailor your degree to your career goals, students can choose from a range of marketing-related electives. Elective courses allow you to specialize in areas such as social media marketing, digital branding, or international marketing.

Elective Courses (6-12 Credits)

• Content Marketing
  Learn how to create compelling content that resonates with audiences and drives engagement across various channels.
• Event Marketing
  Explore the strategies and techniques behind successful event planning and execution to promote products and services.
• Public Relations
  Understand the role of public relations in shaping brand reputation and engaging with the media, influencers, and the public.
• E-commerce Marketing
  Dive into the principles of online retail, including website design, online advertising, and customer retention.
• Mobile Marketing
  Learn how to design marketing campaigns that target mobile users, including app marketing and mobile-friendly website development.

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At the American University of Greece Global Campus (AUGGC), the Bachelor of Science in Marketing is designed to equip students with the essential competencies needed to excel in the dynamic world of marketing. Grounded in both American business acumen and Hellenic intellectual tradition, our program ensures graduates develop a well-rounded skill set, preparing them for diverse career opportunities in the global marketplace.
 

Core Competencies
 

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Affording Your Bachelor of Science in Marketing at the American University of Greece Global Campus

The American University of Greece Global Campus (AUGGC) is proudly accredited by the New England Commission of Higher Education (NECHE) and authorized by the Massachusetts Board of Higher Education. As an international institution from a financial aid perspective, AUGGC students are not eligible for U.S. federal financial aid. However, we are committed to making high-quality, globally recognized education accessible and affordable.

Our base tuition is highly competitive by North American standards, and we encourage students to explore a variety of funding options, including private loans, employer tuition benefits, and other financial resources.

Our admissions team is available to discuss payment plans and help you identify the best options for making your education at AUGGC a reality.

Bachelor of Science in Marketing Full Degree Cost:

• European Union Resident Base Tuition: $47,190
  • With scholarships tuition can be as low as $30,084 for the full BS in Marketing Degree*
  • Scholarships opportunities from 25%-36% off of tuition
  • Scholarships ranging from $11,798 - $17,106
• North American National and other Nationals Base Tuition: $47,190
  • With scholarships tuition can be as low as $32,089.20 for the full BS in Marketing Degree*
  • Scholarships opportunities from 10%-32% off of tuition
  • Scholarships ranging from $4,719 - $15,100

*Please note that base tuition does not include technology and graduation fees. AUGGC reserves the right to adjust pricing as needed.

Ask about our special Alumni Award (15% scholarship) and our Study Abroad Ambassador Award (10%).

Is the BS in Marketing Right for You?

The Bachelor of Science in Marketing at AUG Global Campus is designed for forward-thinking, creative individuals who want to develop the skills needed to thrive in today’s dynamic business landscape. This program is ideal for students who are passionate about branding, digital strategy, and consumer behavior, and who aspire to become leaders in the marketing industry.

Who Should Enroll?

Our BS in Marketing is perfect for students who:

• Have a creative mindset and enjoy developing innovative ideas.
• Are analytical thinkers who want to understand market trends and consumer behavior.
• Have a passion for digital marketing, branding, and advertising.
• Want to develop skills in social media marketing, content creation, and data-driven decision-making.
• Are interested in global markets and want to learn how to connect with diverse audiences.
• Enjoy working with teams and have strong communication and leadership abilities.
• Are looking for career opportunities in marketing, public relations, advertising, and brand management.

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Graduating with a Bachelor of Science in Marketing from AUG Global Campus opens doors to a wide range of exciting and lucrative career opportunities in the marketing industry. Whether you're passionate about digital marketing, brand management, or consumer behavior, our program equips you with the skills and knowledge to thrive in today’s dynamic job market.

The marketing landscape has evolved, and professionals with expertise in digital marketing, data analytics, and consumer behavior are in high demand. Below are some of the top career opportunities you can pursue after earning your BS in Marketing from AUG Global Campus:

• Digital Marketing Specialist
• Brand Manager
• Marketing Analyst/Researcher
• Social Media Manager
• Marketing Consultant

Why Choose a Career in Marketing?

Marketing is one of the most versatile and rewarding industries to work in. With the rise of digital platforms and technologies, the need for skilled marketing professionals has never been greater. Here’s why a career in marketing is a great choice:

• High Demand: Marketing professionals are in demand across virtually every industry, from tech startups to large multinational corporations.
• Dynamic and Evolving Field: The marketing landscape is constantly changing, offering exciting challenges and opportunities for growth and innovation.
• Lucrative Salaries: Careers in marketing often come with competitive salaries and excellent benefits, particularly as you gain experience and expertise.
• Creative and Analytical Balance: Marketing offers the unique opportunity to combine creativity with data analysis, making it a satisfying career for both creative thinkers and analytical minds.

Marketing Career Paths to Explore

A degree in marketing from AUG Global Campus opens doors to various industries and roles. Here are some of the top sectors that employ marketing professionals:

• E-commerce and Retail
• Advertising Agencies
• Technology and Startups
• Consumer Goods
• Healthcare and Pharmaceuticals
• Nonprofits and NGOs
• Financial Services
• Entertainment and Media

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Welcome to the BS in Marketing Program at AUG Global Campus

Dear Students and Future Marketing Leaders,

It is my pleasure to welcome you to the Bachelor of Science in Marketing at AUG Global Campus—a program designed to prepare you for success in today’s fast-changing digital and global marketplace.

Marketing is at the heart of every successful business, blending creativity, strategy, and data-driven decision-making. At AUG, we embrace the Hellenic-American values of innovation, excellence, and global perspective, equipping you with the skills and knowledge to thrive in competitive industries. Our curriculum integrates cutting-edge digital marketing techniques, consumer insights, and analytics, ensuring that you graduate with a strong foundation in branding, market research, and strategic communication.

As part of AUG Global Campus, you will have the flexibility of online learning combined with real-world application through case studies, industry projects, and networking opportunities. Whether your goal is to become a marketing strategist, digital marketing expert, brand manager, or entrepreneur, our program is designed to empower you with the tools to lead and innovate.

I invite you to explore our dynamic and forward-thinking program and join a learning experience that fosters creativity, analytical thinking, and global business acumen. Together, we will shape the future of marketing.

I look forward to welcoming you to our vibrant academic community!

Dr. Mo Sattar
Program Director, BS in Marketing
AUG Global Campus